All About the Board
Why skateboarding?
Skateboarding is more than a sport—it’s a form of self-expression and a personal battle. There are no rules, no teams—just you, your board, and the drive to keep pushing forward. In places where kids face hardship, skating offers freedom. It turns broken streets into playgrounds and gives youth a voice when words aren’t enough. It teaches resilience, creativity, and confidence in a way no other sport can. It shows kids that they have wings and all they need to fly, is to take a PUSH!
What inspired us?
Push Project began as a heartfelt response to a single moment. Three years ago, our founder Robby Kimmel came across a video of a young girl skating barefoot on a handmade ramp in Uganda. That clip brought tears to his eyes, and he knew he had to get out there and do something similar. Rob realized that skateboarding could be so much more than a sport. It could be a tool for healing, freedom, and connection—especially in communities where opportunities are scarce. With a passion for skateboarding and a deep commitment to uplifting underserved communities, Push Project was born.
Why “Push Project”?
When we first brought skateboards to Zimbabwe, we saw kids skating in all types of untraditional ways: on their hands and knees, on their butts, and everything in between. At first we tried to show them the “correct” way to skate, but quickly realized why skateboarding is so amazing in the first place: THERE IS NO RIGHT OR WRONG WAY TO SKATE! As a grassroots movement, Push Project was born with the founding belief that AS LONG AS YOU ARE PUSHING, THEN YOU ARE GOING IN THE RIGHT DIRECTION! This concept should not only be applied in skateboarding, but in every single thing that we do in life! KEEP PUSHING AND WE PROMISE YOU WILL GET THERE SOON!
